From the window stickers that I've seen, there are factory added costs for premium paint (different levels -- 395, 695, perhaps also 995), sometimes for floor mats (230 or 250 if they throw in a first aid kit), and I've seen the factory add the kick plates (495) to vehicles where they were not standard. Wheel locks sounds like a dealer added option, although I'm not sure. Sounds like they might be overpriced, but maybe it's inflation. I don't want the dealership adding things that I didn't ask for, and inquired with my dealership to make sure that they would not engage in this practice. My original dealership said that they would honor MSRP, but they were going to install a bunch of stuff, and of course charge me for it, so I changed dealerships. However, if my current dealership breaks their promise, I can choose to keep my money and get my $500 back, too. I wouldn't characterize that as stupid. Alternatively, consider that reservationists receive a $1240 credit, so if all the nonsense items add up to less than $1240, AND the dealership knocks off $1240...hmmmm...