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For those of us in the USA, I think most are probably aware of the rediculous markups the traditional dealship networks are applying to high-demand vehicles (both IC and EV). There's plenty of examples, but the most guilty dealership network appears to be Ford - which is getting at least $5k over MSRP for the Bronco, and for the Mustang Mach-e as well, and apparently as much as $50k over MSRP for the Lightning.
These markups from the mainstream auto industry is one of the reason Telsa has been so successful. They have three strong pillars:
1) No dealer markup, no surprise pricing. You pay what you pay.
2) Extremely efficient drivetrain, delivering industry-leading range
3) Fantastic, exclusive fastcharge network, making interstate travel anxiety-free.
For my intended Ariya purchase, I can say that I'm willing to overlook items 2 and 3 above, since there's plenty of things the Ariya does better than an Model Y as an overall package (including the $7500 tax exemption). But the one thing I cannot, and absolutely will not put up with is any sort of Nissan dealership price gouging. If the day comes when I'm sitting in the chair to do my deal for the Ariya, and I see any sort of "market adjustment" on the window sticker, I'll walk away. Let's see what they do with the Z pricing.
Anyone else here ready for that conversation? Has anyone pinged their arranged dealership with this question?
These markups from the mainstream auto industry is one of the reason Telsa has been so successful. They have three strong pillars:
1) No dealer markup, no surprise pricing. You pay what you pay.
2) Extremely efficient drivetrain, delivering industry-leading range
3) Fantastic, exclusive fastcharge network, making interstate travel anxiety-free.
For my intended Ariya purchase, I can say that I'm willing to overlook items 2 and 3 above, since there's plenty of things the Ariya does better than an Model Y as an overall package (including the $7500 tax exemption). But the one thing I cannot, and absolutely will not put up with is any sort of Nissan dealership price gouging. If the day comes when I'm sitting in the chair to do my deal for the Ariya, and I see any sort of "market adjustment" on the window sticker, I'll walk away. Let's see what they do with the Z pricing.
Anyone else here ready for that conversation? Has anyone pinged their arranged dealership with this question?