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Discussion Starter · #1 · (Edited)
For those of us in the USA, I think most are probably aware of the rediculous markups the traditional dealship networks are applying to high-demand vehicles (both IC and EV). There's plenty of examples, but the most guilty dealership network appears to be Ford - which is getting at least $5k over MSRP for the Bronco, and for the Mustang Mach-e as well, and apparently as much as $50k over MSRP for the Lightning.

These markups from the mainstream auto industry is one of the reason Telsa has been so successful. They have three strong pillars:
1) No dealer markup, no surprise pricing. You pay what you pay.
2) Extremely efficient drivetrain, delivering industry-leading range
3) Fantastic, exclusive fastcharge network, making interstate travel anxiety-free.

For my intended Ariya purchase, I can say that I'm willing to overlook items 2 and 3 above, since there's plenty of things the Ariya does better than an Model Y as an overall package (including the $7500 tax exemption). But the one thing I cannot, and absolutely will not put up with is any sort of Nissan dealership price gouging. If the day comes when I'm sitting in the chair to do my deal for the Ariya, and I see any sort of "market adjustment" on the window sticker, I'll walk away. Let's see what they do with the Z pricing.

Anyone else here ready for that conversation? Has anyone pinged their arranged dealership with this question?
 

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No idea on what my local Nissan dealership will do, but I went to look at a Hyundai Ioniq. The dealers markup was about 15k ($72k was the price) it’s now listed as flat 6k “market adjustment” on their website. Currently they’re out inventory but they have some in transit so I wonder if they’ll up the “adjustment” again when they actually have inventory.
 

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2010 Nissan GT-R, 1999 GT-R Spec V, 1990 GT-R Nismo, 2013 Scion FR-S, 2017 Armada
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One of the major reasons I'm sticking with the Ariya is because I have a good relationship with my local Nissan dealer and their service manager is a good friend of mine so they're not just going to shaft me with a markup. You get a lot of peace of mind from knowing a dealer knows you personally and will stand by the product - and they know I've been waiting a long time to get an Ariya. Before the reservation process was announced their general manager had actually asked me what I wanted so they could plan on ordering that configuration once Nissan let them. Now that another good friend of mine left his dealership job I have no connections to any of the other local dealers so all other things being equal it's hard to pass up the Ariya for a different EV in my case.
 

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I have a Solterra order with no markup and no dealer fee but have no clue about the markup at my chosen Nissan dealer who seem to be hurting for inventory. I suspect there will be markup and at the AWD price of $59K…. I’m less inclined to accept delivery unless the test drive blows me away.
 

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I plan to contact my Nissan dealership in Illinois within the next month or so about pricing. If there is any price gouging, I will look for another dealer that will honor the MSRP or walk away completely. There are plenty of great EV's coming to the market in the next year or two. I reserved the platinum e4orce on Nov 17,2021. I can wait for a better deal if necessary.
 

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Discussion Starter · #6 ·
I plan to contact my Nissan dealership in Illinois within the next month or so about pricing. If there is any price gouging, I will look for another dealer that will honor the MSRP or walk away completely. There are plenty of great EV's coming to the market in the next year or two. I reserved the platinum e4orce on Nov 17,2021. I can wait for a better deal if necessary.
I have the same thoughts. Not in any huge hurry to spend a ton of a money on a new around-town car when the cars I have (including my Leaf) are doing just fine in that role already. Anyhing above MSRP on a pre-order is a non-starter, particuarly given that Nissan is tremendously late to the party.
 

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I have the same thoughts. Not in any huge hurry to spend a ton of a money on a new around-town car when the cars I have (including my Leaf) are doing just fine in that role already. Anyhing above MSRP on a pre-order is a non-starter, particuarly given that Nissan is tremendously late to the party.
I asked my co-workers who have bought Nissans in my local area and one of the responses about a brand new Leaf purchase confirmed my suspicions. It sounded like a horrible experience. There's no cars for dealers to sell around here and so $5K to $10K markup will be expected and they outright lied to him on numerous points to get him to avoid 3rd party financing, etc.
 
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