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There was an article about the profit margin for each car maker with Tesla being the top. That is why they can start a price war to squeeze out the competitions.
Its going to be tough for other EV makers who can't scale like Tesla.

I read a few months ago Nissan spent a lot on R&D for their new EV platform and they need to make money off the Ariya quickly to help. So Nissan is unlikely to be in a position to do any meaningful price reduction in the near future.
 

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I purchased my Ariya on January 2, 2023. A few days later, Tesla significantly lowered prices. Yikes! Ariya price (and other EV's) should be lowered, and recent buyers like me should get credit back from Nissan.
It's not going to happen anytime soon. Demand is still super high. When we start to see EVs sitting on lots not moving then the prices will start to fall. I imagine that will be in 4 years and many many more interest rate hikes.
 

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There was an article about the profit margin for each car maker with Tesla being the top. That is why they can start a price war to squeeze out the competitions.
Its going to be tough for other EV makers who can't scale like Tesla.

I read a few months ago Nissan spent a lot on R&D for their new EV platform and they need to make money off the Ariya quickly to help. So Nissan is unlikely to be in a position to do any meaningful price reduction in the near future.
I wouldn't expect a price change, but some incentive to reservationist such as a lease with pass thru tax credit or very low interest rate.
 

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At the time most of us placed our pre-orders, Tesla's EV's were not eligable for the $7500 tax credit, but the Ariya was.
As a result of the "Inflation Reduction Act" passing last year, Teslas are now eligable; but now the Ariya isn't!

Effectively, this means the overall cost of the Ariya has increased by $7500, while simultaneously the cost of the Tesla has been reduced by $7500.

In my math book, that's a $15,000 difference in overall cost between Ariya/Tesla as compared to when I placed my preorder. The advantage clearly goes to Tesla.

Given this pretty simple math, I don't know how Nissan expects to compete, once all of us hardcore Nissan Fanboys (myself included) take delivery. I'm guessing there will be a point where Nissan has tallied so many pre-order cancellations that it has no option but to sell at 0% margin, which I'm guessing is already thin.

This whole issue with the $7500 Fed tax credit is an absolute killer for Nissan, who already was getting killed by the fact that the Ariya is dreadfully late to a market that is getting saturated, all during a historic uptick in loan interest rates. You couldn't build a more perfect storm if you tried.
 

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2023 Ariya Evolve+, Boulder Grey Pearl, Charcoal, 19" , FWD, Long
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At the time most of us placed our pre-orders, Tesla's EV's were not eligable for the $7500 tax credit, but the Ariya was.
As a result of the "Inflation Reduction Act" passing last year, Teslas are now eligible; but now the Ariya isn't!

Effectively, this means the overall cost of the Ariya has increased by $7500, while simultaneously the cost of the Tesla has been reduced by $7500.

In my math book, that's a $15,000 difference in overall cost between Ariya/Tesla as compared to when I placed my preorder. The advantage clearly goes to Tesla.

Given this pretty simple math, I don't know how Nissan expects to compete, once all of us hardcore Nissan Fanboys (myself included) take delivery. I'm guessing there will be a point where Nissan has tallied so many pre-order cancellations that it has no option but to sell at 0% margin, which I'm guessing is already thin.

This whole issue with the $7500 Fed tax credit is an absolute killer for Nissan, who already was getting killed by the fact that the Ariya is dreadfully late to a market that is getting saturated, all during a historic uptick in loan interest rates. You couldn't build a more perfect storm if you tried.
I have a friend who took delivery of her Model Y on December 5th. Imagine how you would feel that you overpaid by $20K?!! Timing for some osucks but I'm happy for the ones who jumped on the Y. In the end, getting a car your happy with is important. I waited 3 years for a Toyota RAV4 prime but got over it when I bought a Tesla. Was excited to get a Nissan in 2022 and never considered another Tesla. With the Tesla price drop, I would have stayed with the Ariya. But add it with the tax break, I may jump ship. I wish the model Y had the overhead handstraps. You would think for a $55K car it would have it. Us older people need all the help to get in and out of the car!
 

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I purchased my Ariya on January 2, 2023. A few days later, Tesla significantly lowered prices. Yikes! Ariya price (and other EV's) should be lowered, and recent buyers like me should get credit back from Nissan.
I am sorry to hear that but I doubt you can expect Nissan to give you a refund just because Tesla reduced their prices.

I took an Ariya for a test drive and found it to be overpriced for what it is. For me a price has to make sense and for the Aiya, it just didn't.
The Ariya should reduce in new prices significantly to a level close to their ICE equivalent, the Qashqai.
For me, a small premium over ICE makes sense, but electricty ain't free either and in some countries it doesn't present any cost advantage over gas, so what are you paying the premium for?

For other people like yourself, obviously it made sense then so I don't see why it no longer makes sense now that Tesla reduced their prices and they should give you credit back.
What made sense back then and why doesn't it make sense anymore? Or is it that it didn't make sense from the outset?

At the time most of us placed our pre-orders, Tesla's EV's were not eligable for the $7500 tax credit, but the Ariya was.
As a result of the "Inflation Reduction Act" passing last year, Teslas are now eligable; but now the Ariya isn't!

Effectively, this means the overall cost of the Ariya has increased by $7500, while simultaneously the cost of the Tesla has been reduced by $7500.

In my math book, that's a $15,000 difference in overall cost between Ariya/Tesla as compared to when I placed my preorder. The advantage clearly goes to Tesla.

Given this pretty simple math, I don't know how Nissan expects to compete, once all of us hardcore Nissan Fanboys (myself included) take delivery. I'm guessing there will be a point where Nissan has tallied so many pre-order cancellations that it has no option but to sell at 0% margin, which I'm guessing is already thin.

This whole issue with the $7500 Fed tax credit is an absolute killer for Nissan, who already was getting killed by the fact that the Ariya is dreadfully late to a market that is getting saturated, all during a historic uptick in loan interest rates. You couldn't build a more perfect storm if you tried.
I remember reading in PR somewhere that Nissan was considering building the Ariya in Smyrna Tennessee to get the full credit, but it may not make much sense for Nissan to pursue the incentives for the Ariya. The incentive doesn't offer much relief in this price range, I'll explain why:
-About 50% of the US tax filers are in the tax brackets that can't deduct the 7500$ let alone afford a new car.
-About 45% of the US tax filers are in tax brackets high enough to deduct the 7500$ credit but can't afford a car costing more than 30K$
-About 3% of US tax filers are in tax brackets high enough to deduct the 7500$ credit and afford an Ariya or Model Y, but competition for this niche will be fierce.

If I were Nissan I would focus my U.S sales and production on the Nissan Leaf because they have the right product for the masses.
For 20K for a Nissan Leaf, Americans should be camping in front of Nissan dealerships to get in on it. You can barely find a used one with 60K miles on ODO for that price in Europe.
 

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If I were Nissan I would focus my U.S sales and production on the Nissan Leaf because they have the right product for the masses.
For 20K for a Nissan Leaf, Americans should be camping in front of Nissan dealerships to get in on it. You can barely find a used one with 60K miles on ODO for that price in Europe.
People in the US don't buy small cars like Nissan Leaf or Chevrolet Bolt, because they are too small and too expensive for the size. In the US if you have money to buy an electrical car you buy a bigger one. People do buy Leafs, but not that many. Both cars qualify for the tax credit, and that will help, but still people will want the bigger cars.
 

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It's not going to happen anytime soon. Demand is still super high. When we start to see EVs sitting on lots not moving then the prices will start to fall. I imagine that will be in 4 years and many many more interest rate hikes.
EVs are sitting on lots now here in Florida. Mach-Es are not selling. EV6s are not selling well... I've been on the hunt for an EV6 GT but the dealers keep pushing the lower trims (which they have a half dozen of and can't sell).

You probably are in California. It's a different market here in Florida. Teslas are everywhere and it's probably because there are 10x the number of Superchargers than CCS chargers.
 

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People in the US don't buy small cars like Nissan Leaf or Chevrolet Bolt, because they are too small and too expensive for the size. In the US if you have money to buy an electrical car you buy a bigger one. People do buy Leafs, but not that many. Both cars qualify for the tax credit, and that will help, but still people will want the bigger cars.
Bolts are flying off the lots. I was looking for one as a secondary car (to split with my brother) to use in Austin where I often spend months there. The Bolt will probably be the 3rd best selling EV in 2023 after the Y and 3. I think it was top-5 in 2022 even with the late restart.
 

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To be fair to the rest of the market, any Tesla ordered as of this date:

1) Has had the price increase $500 effective yesterday
2) Almost certainly won't be here before end of March, and as of now that's the tax credit date.
3) A fairly smalll set of builds make the $55k point anyway. Put 20" rims on it, or any color other than white and add white interior and it's over the limit anyway.

Sure, for a moment there the Tesla was cost leading for it's size, but that's essentially past. One could argue they remain, by virtue of market experience, presence, and related worthy of a higher price point and I'd agree to a point. To be seen, but I had expected the Ariya to carve out more of a comfort/luxury niche for itself. Something between the Model Y and the Lyriq.

Personally I think the CX-90 PHEV and CX-70, as well as the Blazer and Equinox EV's are what's going to determine the Ariya market acceptance. We'll know a lot more when battery compliance rulings are formalized, as well as where Mazda elects to build their PHEV's. I can say with confidence Nissan best not drop the ball on Ariya reliability, support, and service.
 

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EVs are sitting on lots now here in Florida. Mach-Es are not selling. EV6s are not selling well... I've been on the hunt for an EV6 GT but the dealers keep pushing the lower trims (which they have a half dozen of and can't sell).

You probably are in California. It's a different market here in Florida. Teslas are everywhere and it's probably because there are 10x the number of Superchargers than CCS chargers.
New England. Not much available here. Maybe Bolts or Leafs but any of the newer mid size EVs are scarce.
 

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Bolts are flying off the lots. I was looking for one as a secondary car (to split with my brother) to use in Austin where I often spend months there. The Bolt will probably be the 3rd best selling EV in 2023 after the Y and 3. I think it was top-5 in 2022 even with the late restart.
I agree they are popular now, especially with the tax credit restored. But they never made that many per year. The Corvette sells about as many cars each year.
 

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I agree they are popular now, especially with the tax credit restored. But they never made that many per year. The Corvette sells about as many cars each year.
Bolt sold 16K in Q4 2022 before the tax credit - US: Chevrolet Bolt EV/Bolt EUV Sales Reached New Record In Q4 2022

Which is more than Corvette (sub 10K in Q4 2022)


The tax credit in 2023 will boost Bolt sales even more.
 

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Ariya is currently overpriced by a lot. Had my reservation ready, I went to the dealer here in MA to check it out, test drive. The dealer website had it for over $48k but when I sat down to negotiate there was an 8k mark up😕 and they were offering me over 4k discount which brought the price down to little over $52K, for a car without power seats or leather. I have a trade in valued at $8k, they offered me little more than $4k for it🤣. Must've though I was born yesterday, I told them I'd take $48k for the Ariya and $8k for my trade in. They came back and offered the full value of my trade in at $8k but did not budge on the $52k price for the Ariya. I told them it was out of my range and couldn't do it. Now I'm looking at alternative ev's
 

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Ariya is currently overpriced by a lot. Had my reservation ready, I went to the dealer here in MA to check it out, test drive. The dealer website had it for over $48k but when I sat down to negotiate there was an 8k mark up😕 and they were offering me over 4k discount which brought the price down to little over $52K, for a car without power seats or leather. I have a trade in valued at $8k, they offered me little more than $4k for it🤣. Must've though I was born yesterday, I told them I'd take $48k for the Ariya and $8k for my trade in. They came back and offered the full value of my trade in at $8k but did not budge on the $52k price for the Ariya. I told them it was out of my range and couldn't do it. Now I'm looking at alternative ev's
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What dealership was that? A few months back I checked my dealership (Peter's Nissan of Nashua) on if they were planning on marking it up over MSRP. They wouldn't give me a hard number but said at least $5k. I was able to move it to another nearby (Team Nissan of Manchester) that said they would honor the reservation MSRP.
 
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