[Will-Mac]

According to Automotive News Europe, the Nissan Ariya was almost an Infiniti EV before they folded in Europe. Which means it could be a bit more upscale compared to the competition.

According to them, the production version of the Ariya concept could cost between $55,500 and $77,500 (50,000 euros and 70,000 euros) when it goes on sale. Which isn't far from rivals in Europe, including Ford and Tesla.

The boldest step will be the launch of the production version of the Ariya EV crossover, which according to one source with knowledge of the company's thinking will be launched at a price between 50,000 euros and 70,000 euros.

The idea is that that car will have the performance, range and technology levels, including Nissan's latest ProPilot semi-autonomous system, to be able to compete against premium brands.

Nissan won't be alone in offering electric vehicles far above its usual price range. Ford has announced its Mustang Mach-E SUV will sell for between 46,900 euros and 66,800 euros in Germany.

The Ariya could have been offered as an Infiniti before the brand was axed in Europe, but the reality is that battery cars are expensive and companies such as Nissan are going to have to find ways to get customers to pay more.

Making the brand more exclusive by reducing discounted sales is one way to do that. This "creates a really good brand position for the future," de Ficchy said, which helps lift prices.

However, pushing past 50,000 euros will be tough for any company. "Maybe they are hoping Qashqai and X-Trail owners will want to step up. But knowing the people who buy the Qashqai, if they are going to step up, they would be looking for a proper premium brand for that money," IHS's Fletcher said.

 

[Kalvin]

Infiniti could really use what going EV can do for them.
Off all Japanese luxury automakers, they perform the worst!

 

[Will-Mac]

Infiniti could really use what going EV can do for them.
Off all Japanese luxury automakers, they perform the worst!

I've been surprised with how much they've been on the decline. I used to really like their stuff. But when it comes to EVs in general I don't understand why Japanese carmakers have been dragging their feet so much on them.

 

[Kalvin]

I've been surprised with how much they've been on the decline. I used to really like their stuff. But when it comes to EVs in general I don't understand why Japanese carmakers have been dragging their feet so much on them.

Capacity.

Not many automakers have the capacity Toyota does. For whatever reason Toyota stuck to the Prius and didn't rival the Bolt. Soon that's about to change.

 

[Will-Mac]

Capacity.

Not many automakers have the capacity Toyota does. For whatever reason Toyota stuck to the Prius and didn't rival the Bolt. Soon that's about to change.

Yeah they're going to have to otherwise it's only going to get worse for them.