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Discussion Starter · #1 ·
For those of us in the USA, I think most are probably aware of the ridiculous markups the traditional dealership networks are applying to high-demand vehicles (both IC and EV). There's plenty of examples, but the most guilty dealership network appears to be Ford - which is getting at least $5k over MSRP for the Bronco, and for the Mustang Mach-e as well.

These markups from the mainstream auto industry is one of the reason Tesla has been so successful. They have three strong pillars:
1) No dealer markup, no surprise pricing. You pay what you pay.
2) Extremely efficient drivetrain, delivering industry-leading range
3) Fantastic, exclusive quick-charge network, making interstate travel cheap and easy

For my intended Ariya purchase, I can say that I'm willing to overlook items 2 and 3 above, since there's plenty of things the Ariya does better than an Model Y as an overall package (including the $7500 tax exemption). But the one thing I cannot, and absolutely will not put up with is any sort of Nissan dealership price gouging on an Ariya. If the day comes when I'm sitting in the chair to do my deal, and I see any sort of "market adjustment" on the window sticker, I'll walk away.

Anyone else here ready for that conversation? Has anyone pinged their arranged dealership with this question?
 

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Not just Ford, Ioniq5 is having mark ups between 2-5k as well. However, it rly depends on where. Some dealer out of states don’t but you will have to arran for shipping which may as well be a mark up…
 

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Yeah I'm planning to talk to my chosen dealer as we get closer to order time. We did this in the Mach E forums and created a list of dealers that weren't charging adm on reservations converted to orders.
 

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If the day comes when I'm sitting in the chair to do my deal, and I see any sort of "market adjustment" on the window sticker, I'll walk away.

Anyone else here ready for that conversation? Has anyone pinged their arranged dealership with this question?
It sucks indeed, but it all depends on each individuals personal situation / budget / mindset.

I have deposits down on both the Ionic 5 and the Ariya, and the markup situation could definitely play in to it. I mean, I probably would be willing to take the first one of either that is offered to me in the Trim / Color that I want, with no markups or add-ons.

That said though, my belief is that we won't see wide-spread availability of either at straight MSRP this year. Perhaps the occasional forum post of someone who got lucky, but not the 'norm'. For me, it's realistic to think that if I can get one of them with $1500 or less in add-ons (as opposed to markup), then I would probably pull the trigger. (My local Hyundai dealers has $6k of add-ons, and I want the 'Limited' trim, which apparently will have even higher demand, and thus higher markups / add-ons)

Our family has the luxury of not needing another vehicle until around September, but for people who have a more-pressing timeframe, their choice could be between paying a markup for a vehicle they really want, or getting something that they are far less interested in. And with EVs, your options are fewer, which make the desire to 'hold out' even tougher.
 

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I will probably have a email exchange with the dealer ahead of pick up (or test drive) to make sure they will sell at MSRP.

Having said so, I personally think there is a decent chance the car market will cool down by fall this year.. Weird to mention this on a car forum but the economy can slow down and Ariya not being the cheapest EV out there, I'm thinking there might not be crazy demand. Also having a reservation way ahead of time should put you in a strong position. Early last year I had a ID.4 reservation and they promised no mark up (I cancelled my order) written in email.
 

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I will probably have a email exchange with the dealer ahead of pick up (or test drive) to make sure they will sell at MSRP.

Having said so, I personally think there is a decent chance the car market will cool down by fall this year.. Weird to mention this on a car forum but the economy can slow down and Ariya not being the cheapest EV out there, I'm thinking there might not be crazy demand. Also having a reservation way ahead of time should put you in a strong position. Early last year I had a ID.4 reservation and they promised no mark up (I cancelled my order) written in email.
Couple things on that.

If you follow the Ionic 5 forums at all, you will sadly learn that the Hyundai 'Reservation' was absolutely meaningless. Literally. Figuratively. Completely. All it did was email a form to a local Hyundai dealer, and it got you no 'higher up' in the line than a person walking off the street who was willing to pay a huge markup for the vehicle in their showroom. I've read nothing about the Hyundai reservation system in the U.S. equating to a VIN number at the factory. I -have- heard about some dealerships that will allocate specific VINs to you once they are in transit.

VW seems to be different in that as you move forward you actually get a VIN that is being built for you.

So the question will be - is Nissan's process going to be like Hyundai's, or like VWs ?

(Yes, it does seem like id4s can be had with no markup / addons. A sign of lower demand and / or higher production)
 

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I ordered a week ago. I don't get any email too. I am from Ontario, CANADA. How long you got the email from Nissan Canada?
QC here. I initially placed a deposit back in November and it was 500$, no email. But dealer called back and director officially placed a reservation to Nissan Canada but for additional 500$ which was shown a sheet of paper that looked official and he showed me all the specs too of the different models. The next day, received that same email posted earlier. Director said he had a deadline to enter these in the system (8th at the dealership)
 

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QC here. I initially placed a deposit back in November and it was 500$, no email. But dealer called back and director officially placed a reservation to Nissan Canada but for additional 500$ which was shown a sheet of paper that looked official and he showed me all the specs too of the different models. The next day, received that same email posted earlier. Director said he had a deadline to enter these in the system (8th at the dealership)
Hi, do you remember when you put down another$500 total$1000 deposit to Nissan Canada?
Thanks
 

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I won't pay more than MSRP and it should include any "document fee" in that amount. No BS "options" I didn't order either. I moved my ID.4 reservation to a dealer that is promising straight MSRP and no silly options.

Still on the fence for an Ariya, but that is my fallback option at the moment. I will cancel my Ariya reservation if Nissan doesn't pressure dealers to not gouge.
 

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Hi, i was concerned about the dealer mark-up too so i called NissanUSA, and their answer is up to the dealers......they have no control over it 😞. Depending on how much i likes it in person.....i might do it up to $450 over msrp.
 

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I called the dealer I originally selected in my reservation and they told me $1500 - $2000 mark up was the plan. I then called another dealership and they said no mark up so I switched my reservation to them. It's going to be on a dealer by dealer basis. Maybe we can start a list like we did on the Nissan Ariya forum that has dealers in various cities that say they won't charge a mark up?

Gillman Nissan - Rosenberg, TX - No mark up
Hi, that is great, but they might add on other stuffs. Can you please find out cause i will switch to them.
 

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Hi, that is great, but they might add on other stuffs. Can you please find out cause i will switch to them.
Unfortunately I had to update my post. They called me back and said yes there will be a markup and they don't know what yet. I have called 4 and only the last one said they aren't planning to add a markup to reserved orders. We will see if they keep that plan but they said since they are one of the largest Nissan dealerships in the Houston area they are planning to honor the MSRP suggested by Nissan for the online reservations.

Central Houston Nissan - No Markup
 

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Hi, that is great, but they might add on other stuffs. Can you please find out cause i will switch to them.
It's still so early in the process that most of them didn't seem to know exactly what they would even add in mark up, let alone other stuff. Perhaps we'll be able to find out more later because they kept talking about summertime (June-July) for actually placing orders and finalizing things.
 

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Discussion Starter · #20 · (Edited)
Thanks Cnote i may call some dealers here Portland and Seattle to see if i get a similar story. We wont know for sure until we are doing the deal, but $1500-$2000 markup will not work for me. The AWD version already is too expensive and already has a marginal value proposition given its 264mile EPA range estimate. But i was willing to go with Nissan only because i had a good experience with the Leaf. Reality for Nissan is that there are several good alternatives now, and there will be several more by the time the AWD ships (which i fully expect wont be until 2023). None of us are going to be very happy about what im sure will be a dreadful depreciation curve (compared to a gas equivalent). I personally have no problem waiting a few more years if we still cant get EV's at or below MSRP by 2023.
 
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