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I'm not sure if I agree with this but Nissan is claiming that people are going to get tired of giant infotainment screens in their cars.

“I think people are going to get tired of these big black screens. It’s a bit of a wall between you and the outside,” opined Alfonso Albaisa, the firm’s senior vice president for global design, in an interview with Green Car Reports.

The designer explained market research shows horizontal screens are easier to read than vertical ones. Presenting information clearly and legibly is also important; that sounds obvious, but it’s a message not everyone has received. “The way that we can move information horizontally makes it very natural to read. These are big screens, and we’re changing the iconography of it, too,” he told Green Car Reports.
 
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