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Discussion Starter · #1 ·
I was thinking that with the members here and FaceBook groups, it might be beneficial to create a petition requesting Nissan USA to prevent dealer markups in the best interests of their future customers. I have been following Ionic 5, EV 6 and Subaru Solterra groups as well. I had a deposit on both the Ionic 5 and Subaru Solterra, but cancelled those reservations after seeing the dealer markups all over the country.

If you think this is a good idea, is there someone here with the skill-set to create an on-line petition, then post in all the forums and FB groups? Hopefully there will be enough signatures to send the petition to Nissan USA. It might be good to have the petition include our names, order date and package ordered so they see we are definitely their future customers. Thoughts?
 

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Its a good idea but IMO a waste of time. Maybe Im pessimistic but dealers are going to do whatever they can get away with, and Nissan USA will do nothing to prevent this. Its simply supply and demand. The only thing that will fix the problem is more supply, or less demand as a result of potential buyers refusing to pay dealer markups.
My opinion only😎.
 

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It might me a waste of time, but I read a couple of recent articles where both Ford and Hyundai are pushing back on dealers who are doing this. One of the levers mentioned is supply of vehicles; that is, if the dealer continues to add mark ups, their supply of that specific vehicle will be reduced/stopped.....seems like a reasonable approach to avoid significant customer anger...
 

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My buddy at work got his car stolen a few weeks ago, and asked me for advice about a replacement. He was interested in EV's and I recommended a '22 Leaf S Plus. He tried to find one here in PDX and also in Seattle, but all dealers were working in about a $3k adder over MSRP. He ended up finding one in Idaho over the weekend, and is having it shipped - his final price was MSRP+$650.

So even going out of state, hundreds of miles to some smaller dealership, he still couldn't get MSRP; for a Leaf that's been basically unchanged for years... I would love to think that Nissan would be better than other brands in controlling their dealership network - but for something as well-anticipated as the Ariya, I think we're going to need deep pockets.
 

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But a promising footnote: Now that I better understand the nature of this forum, I believe it very likely that Nissan corporate is reading the information and sentiments we're posting here. So if you want to make your sentiments about dealer markups known to representatives of Nissan Corporate (specifically in regards to the Ariya), this is the place to do it.
The only question then becomes, will Nissan act upon this customer feedback?
 

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But a promising footnote: Now that I better understand the nature of this forum, I believe it very likely that Nissan corporate is reading the information and sentiments we're posting here. So if you want to make your sentiments about dealer markups known to representatives of Nissan Corporate (specifically in regards to the Ariya), this is the place to do it.
The only question then becomes, will Nissan act upon this customer feedback?
Hey Nissan79. I started with my Ariya res. at Tonkin. They let me know they would be adding $4,995 to MSRP! Sales person laid down a bunch of BS reasons that I only saw as nothing but GREED. I checked out Dick Hannah (Believe in nice.) Went there and spoke with a sales manager. He told me, as a reservation holder I would get MSRP. He went on to say buyers without a reservation that want an Ariya will pay more than MSRP.
 

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Discussion Starter · #7 ·
Hey Nissan79. I started with my Ariya res. at Tonkin. They let me know they would be adding $4,995 to MSRP! Sales person laid down a bunch of BS reasons that I only saw as nothing but GREED. I checked out Dick Hannah (Believe in nice.) Went there and spoke with a sales manager. He told me, as a reservation holder I would get MSRP. He went on to say buyers without a reservation that want an Ariya will pay more than MSRP.
I'm hopeful most of us will find the dealers we specified will honor MSRP for pre-orders. On a side note, I watched a video on You Tube recently where they discussed dealer mark-ups and learned something new - DROP pricing = "Dealer Rip-Off Pricing". (sorry I can't remember the video - but not one of my usual go-to's for reviews.)
 

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I have talked to two dealers in Texas and both of them indicated that there were not going to add any mark-ups to the sales price. One of them told me they would give me free window tinting if I moved my reservation to their dealership! I am working on having the prep fees and document fee waived for my business. They still make a huge profit off each car sold at MSRP.
 

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I have talked to two dealers in Texas and both of them indicated that there were not going to add any mark-ups to the sales price. One of them told me they would give me free window tinting if I moved my reservation to their dealership! I am working on having the prep fees and document fee waived for my business. They still make a huge profit off each car sold at MSRP.
What dealer in Texas?
 

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I emailed my salesperson and he told me as a reservation holder that I will get the car at MSRP. It's in an email, therefore, in writing. We shall see though.
That's better than all the dealerships I've pinged who outright said $5K+ markup at least (they still haven't decided). The regular markup on Leafs at these dealerships is $5K to $10K.
 

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What dealer in Texas?
Ancira Nissan (they told me no markup) and Nissan of Boerne (they offered the window tint and no markup)! I don't want to pay prep fees and doc fees which are nothing but a rip-off! My understanding is dealers make about 11% off the MSRP. My reservation is with Ancira right now and I plan to meet with them to get it in writing. There are dozens of dealers in Texas I will go with whoever offers me the best deal.
 
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